Band: Zach Sobiech
Why: A truly inspirational story. Zach has recently lost his battle to cancer, but during his time here he lived life to the fullest, inspiring others to do the same everyday. He left this song behind for the ones he loved, but it is now the #1 song on iTunes, and Zach’ story is one everyone should know.
Collaboration: Livestrong could really use this story as a platform to rebuild some of the recent history of the brand. Inspiring people with and with out cancer to live life and keep fighting. The song can be licensed for promotional use with all of the money going towards Zach’s Foundation and cancer research.
Zach’s Story: http://www.youtube.com/watch?v=9NjKgV65fpo